Paris may have been beaten by London in the contest to stage the 2012 Olympics but the French are so keen to support the Games that they are offering a trip for two to Paris every time Britain wins gold.
Launching the unusual offer in Soho, Jean-Pierre Blat, managing director of the Paris Ile-de-France tourist board, said: “We in France have a reputation for being arrogant and often give a bad impression of France. When London won the Olympics we did not show we were happy for you but now we want to join you in celebrating the Games. London is only two hours from Paris and we want to be good neighbours. ”
The board has earmarked €600,000 for the campaign. British citizens can register on the Paris Ile-de-France Facebook page and a draw will be made by a French court bailiff every time a Briton wins gold.