Posted in Cricket
Posted November 25, 2010
Lalit Modi, the founder and architect of the Indian Premier League, talks to former BBC Sports Editor and renowned sports and business commentator, Mihir Bose about a number of allegations which have been levelled against him.
In this video, Lalit Modi talks about Indian culture and the IPL:
• Out of the ordinary things were done to embody modern India
• Youth appeal
• People loved it
• IPL is a family product
• IPL appealed to everybody including advertisers
• In the past 97 per cent of the TV cricket audience was male
• IPL transformed the numbers to attract 40-50 per cent of non-traditional viewers
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