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Lalit Modi, the founder and architect of the Indian Premier League, talks to former BBC Sports Editor and renowned sports and business commentator, Mihir Bose about a number of allegations which have been levelled against him.

In this video, Lalit Modi talks about Indian culture and the IPL:

• Out of the ordinary things were done to embody modern India

• Youth appeal

• People loved it

• IPL is a family product

• IPL appealed to everybody including advertisers

• In the past 97 per cent of the TV cricket audience was male

• IPL transformed the numbers to attract 40-50 per cent of non-traditional viewers

Back to interview highlights and breakdown

      

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