Edelman Sport Breakfast Event 2011

Going for gold in an Olympic year — are sports personalities Brand campaign winners or another face in the crowd?

With London 2012 now less than 500 days away, there is a window of opportunity for brands across the UK to benefit from the nation’s biggest sporting event. The inevitable increased sports interest amongst media and consumers alike will see a swell of sports personalities within marketing and PR campaigns. The question is – what are the real advantages of partnering with personalities as ambassadors and how can brands assess and mitigate the risks of association?

On Thursday 14th April, Edelman Sport brought together a panel of experts to discuss the role of sports marketing and the benefits that sports personalities can bring to brands.

The panel included:

•Jason Gardener MBE, Olympic Gold Medalist

•Mihir Bose, Journalist & Author

•Jacquelin Magnay, Olympics Games Editor, Telegraph

•Abigail Storms, Associate Franchise Director, COMPEED

•James Pearce, Sports News Correspondent, BBC

For more information about the event and to watch interviews with other panel members, please go to the Edelman website.


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