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Game Changer

ISBN-10: 9814328189
Marshall Cavendish International Asia Pte Ltd (2012)

Order from Amazon.co.uk

The Premier League is immensely successful, a true worldwide success of the kind not enjoyed by any other English product. Such is the dominance of the Premier League that people have changed their sleeping habits on match days around the world. This fascinating book charts the rise of the Premier League. Few of its founders saw it as a worldwide phenomenon, but the power of TV media, the wider changes in Europe and influx of rich men’s money (led by Roman Abramovich) propelled the Premier League into a class of its own. Yet, the Premier League’s rise was a spectacular cocktail of events, few of which were properly anticipated let alone planned for. Without any safeguards as to how clubs are governed, or how English football is protected from predators, we are now witnessing a financial crisis of such dimensions that the game may be forced to change in order to survive. Game Changer takes us on a mesmerizing journey involving high stakes, multi-billion pound deals, powerful and rich people, and the future of the beautiful game.

Reviews:
‘The book describes the formation, growth and international influence of the Premier League. For anyone who has lived through the period of the Premier League, the book is fascinating. If you are too young to remember life without Sky, Monday night football and the days when all the games were at 3.00pm on Saturday, you will be amazed at the revolutionary changes brought by the Premier League. . . The account of how Sky overcame the frontrunner ITV to gain the TV rights reads like a best selling novel. . . The book is a great read and an absorbing one.’ Verite Sport

‘Mihir Bose, Britain’s foremost football correspondent has followed every fascinating and gripping step in the Premier League roller coaster rise to international stardom. This mesmerizing journey involves high stakes, multi-million pounds deals, bungs, backhanders and the very future of the beautiful game.’  footballandfashion.co.uk

Mihir talked to Gorkana about his new book to mark the 20th anniversary of the Premier League, how the advent of the new league influenced the UK media landscape and the communications challenge it faces over transparency. Read the full interview here.

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