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Manchester Unlimited: The Money, Egos and Infighting Behind the World’s Richest Soccer Club

ISBN: 1-5879-9037-7 (paperback)
1-5879-9008-3 (hardback)
W. W. Norton & Company (hardback 2000)
Texere Publishing (paperback 2000)

Buy from Amazon.co.uk

Manchester United is one of the world’s most profitable sporting organizations. The original stock market flotation was intended to raise funds for a new stand. Instead the CEO took the opportunity to turn the club into the meanest marketing operation in European sport, by exploiting to the full the brand name of Manchester United. Recently, it was the subject of a #625 million mega bid by Rupert Murdoch’s BSkyB. Today, the stockmarket values Manchester United PLC at one billion, the first time a football club has reached such heights. This book examines the incredible success of the club. Through exclusive interviews with the leading characters, the author reveals how United so transformed itself that it is now virtually in a league of its own, on and off the pitch. The book is as much about the recent transformation of Manchester United into a money-making machine as it is about football in general and the money which has poured into the game in the past five years.

Reviews:

The Sun:

‘An explosive book . . . which blows the lid on the bitter feud between Old Trafford chairman Martin Edwards and his manager.’

The Financial Times:

‘[Bose] does an excellent job in skilfully interweaving the narrative with material on the club’s history and its remarkable development as a commercial enterprise following the establishment of the Premier League in 1992.’

The Mirror:

‘Edwards is furious that a new book, Manchester Unlimited, has quoted him as calling his manager a “troublemaker” and “useless with money”. ’

The Independent:

‘It is clear Bose has impeccable sources and direct access to the figures . . . The book is fascinating on the motives that drive the new soccer business and those who seek to exploit the game’s profile.’

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